House-Autry Chicken Fry Mix

Task: Take the outdated and chaotic original packaging to give it a more modern, approachable appeal. You can view my design proposal here.

Result: My goal was to keep the tone and integrity of the original packaging, while making it look like something you wouldn’t find on the shelves of your local dollar mart (which is indeed where I found it). I focused on establishing new brand elements, a color palette, and creating more space.