Depend on Dasani
REBRAND, AD CAMPAIGN CONCEPTUALIZATION + STRATEGY, DESIGN
Task: Rebrand Dasani into a water company people can grow to love. Change their negative image.
Result: We had to face the music when it came to Dasani’s taste: there is no changing that. But- what we did do was focus on the good that Dasani provides for the environment, especially in comparison to other brands. We gave them a facelift, and a new personality to go with it.
THE REBRAND
Updated bottle design
THE CAMPAIGN: DEPEND ON DASANI
Flavor extension line
Hoping to increase community and consumer engagement, we made reusable, glass bottles to make at-home sustainability more convenient for our consumers. The reality is that a world without waste can only exist if everyone contributes.
#WorldWithoutWaste Initiative
4Ocean is a charity-based company, who encourages consumers to keep their beaches clean. Partnering with 4Ocean, Dasani pushes its sustainable efforts even further.
We’ve created reusable water bottles as an incentive to encourage their use, keeping the event’s plastic waste at a minimum.
4Ocean x Dasani Earth Day Event
COLLABORATORS: LINDSEY DIBBLE + SELA OZDEMIR